It seems today that in mainstream media and political discourse proponents of neoliberalism equate freedom with consumer choice. Many arguments about the restructuring of safety net programs, such as social security and medicare, along market logic of private competition and less government involvement, usually mention how this would bring about more "choice" for individuals and thus more freedom. Neoliberalism has brought a shift in discourse about freedom and liberty more inline with market type of discourse. The shift seems to be from having the freedom OF choice, to freedom IS choice. Much can be said about this from many different philosophical perspectives (an interesting one that comes to mind being Foucault and governmentality), but I want to go back to further, to Kant.
My question is what would Kant say about this idea of freedom, that freedom is equated with choice - specifically- consumer/market choice? This type of questions plagues me because this neoliberal logic seems to reduce, and debase, the idea of freedom and liberty to something shallow and unsubstantial.