I was recently reading about the potential effects of violent media, such as film, on people. I noticed that the effects of film were being condemned using language that was rather utilitarian. Such films are said to be problematic because that kind of influence could cause the spectator to become violent and harm others in the future. However, this kind of argument seems, to me, to be remarkably similar to virtue ethics - where it is wrong to cultivate the wrong kind of character (in this case, a violent character). It would seem the wrongness of cultivating certain kinds of character stems precisely from the kind of influence that character has on its surroundings, which actually sounds rather consequentialist. So I wonder, is virtue ethics really just utilitarian ethics, but with a focus on the person performing the action rather than on the potential victims? Or is there more to it than that?