Do (or should) public figures--professional athletes, politicians, film stars--have a moral obligation to serve as role models for society? Another way to ask this: do public figures have a moral obligation **above and beyond that of a non-public figure** to act in a morally permissible or morally good way? Take, for instance, the professional athlete who abuses his child or the politician who cheats on his or her spouse. Assuming that such actions are prima facie wrong (leaving aside scenarios in which, say, utilitarianism would morally allow or demand such actions), are there any extra moral obligations that a public figure has--or is there any extra moral weight to their actions--just in virtue of being a public figure?