In social, political and economic discourse it is common to hear people discussing a concept like wealth as if what constitutes real, actual, or true wealth was both a clear and a settled matter. Both the term and the concept, wealth, are a close relative to the term and concept, value. In conventional and nearly ubiquitous usage, value and wealth are considered to be measurable or at least determinable in units of currency, or money. Yet careful examination reveals that a person, community, or nation can grow its stash of cash (money) while diminishing other social, ecological, spiritual (etc.) goods in this same persuit. Such goods are treated as "externalities" by economists and societies, and thus-and-therefore some economists have sought to measure these apparently incommensurables in monetary units, in order to gear our economy toward valuing these. My question is, isn't this whole project in a thousand ways doomed?