Why are wisdom and truth important? How does one defend their importance over the superficial like wealth and popularity? What is wrong with the superficial anyway? I like to think that I pursue wisdom and scorn worldly goods, but I can never justify to others why I live this way.

If by superficial you mean something like material wealth, then it is clear that there are many who are possessed of and perhaps by the superficial but who do not lead good/happy lives. Wisdom is a knowledge of how best to live and without that knowledge your Maserati may not mean much.

Suppose for instance that the best life involves deep and lasting relationships. Devotion to the superficial can make those relationships and a sense of humanity very hard to develop. I suppose we could put it this way, if the contest is which leads to a better life cool things or wisdom, then I guess it would all depend on what you understood to be the good life.

I don't think even Donald Trump would disagree with Aristotle that if the good life is the goal then it would be good to know something about that goal-- and that will require wisdom. Of course, Aristotle comes to the conclusion that some of the things that you might judge to be shallow-- also have an important place -- but he never puts those things up there with sophos. Thanks

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