Why should I care about life at all? I am on track to achieve financial and intellectual success. I will have the opportunity to serve humanity as well. I have a loving family. I am healthy and handsome.
But if consciousness dissolves with annihilation; if the earth will ultimately become a cold, dead rock; if all of the science, wisdom, and art eventually cease to have meaning because no one will exist to apprehend them; why should I care about life at all?
The only reasons I can think of are momentum, an ineffable sense of obligation to my friends and family, and fear of the undiscovered country.
There have to be more and better reasons to care about life.