What's in a name? Recently, Ron Artest, a member of the world famous NBA LA Lakers team changed his name, officially, to "Meta World Peace". Apparently the sports announcers have been rebuked by the league for calling him by his former name, what someone might consider a "real name" or legitimate name. So now, when he does something great, the announcers excitedly shout what some might consider a slogan rather than a name: "World Peace!" I suspect there are a tangled network of issues involved here, and I'd appreciate some untangling. One issue that occurs to me, for instance, is whether the league's insistence that the announcers call this player "World Peace" is genuinely motivated by a respect for his choice of name. If he had named himself something offensive (a name involving a curse, for instance), would they insist the same? Ethically, as a society, do we prioritize respecting his choice of name over our taboos involving language? Is this even the right way to think about this issue? Are there other dichotomies to draw, or other issues involved here?