You often hear statements like "90% of our communication is non-verbal", though

You often hear statements like "90% of our communication is non-verbal", though

You often hear statements like "90% of our communication is non-verbal", though the percentage tends to vary. What exactly do these statements mean? How can you quantify communication? Surely, non-verbal communication can't communicate 90% of abstract concepts or information. So what is communication? Do claims that most of communication is non-verbal make any real sense, or are these just cliché statements?

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